ISP Creative

Overview

ISP Creative tasked me with marketing their production studio as a full service creative marketing agency. I led the rebrand of the company and launch of social media channels to reflect this new vision and name change from ISP Studios to ISP Creative.

ISP is headquartered in the very television studio where the owners first met and launched their careers. ISP’s original branding and contained 1950s motifs and the studio space showcased black and white photography from that era. To signal the company’s new era, I drew inspiration from ISP’s origins and looked to the era that followed its original branding: the 1960s - also known as the creative and cultural revolution.     

I used Instagram as the primary channel to roll out the branding. After unveiling the updated logo across the grid, I followed up with teaser videos and captions to pique followers’ curiosity. I art directed the photoshoot of employees using black and white photography and props to showcase the individual’s area of expertise and personality.