Overview

Local Hive is 100% raw and unfiltered honey sourced exclusively from American Beekeepers. As a growing brand, our goal on social was to increase awareness and create demand with engaging, buzz worthy social.

As lead strategist, I crafted creative briefs and identified key insights and trends. I collaborated with the creative team by brainstorming ideas, editing the calendar and providing strategic feedback and identifying trends and opportunities for the brand.

I lead the influencer strategy and managed partnerships, and served as community manager and engaged with our social audience.

Results

• Grew Instagram following by 5,663 fans (+400.77%)

• Grew Facebook following by 44,429 fans (+49.48%)

• Garnered 4.92M impressions on Instagram (+14385.07% YOY)

• Garnered 10.1M impressions on Facebook (+158% YOY)

• Garnered 742,16K engagements on Facebook (+181% YOY)

• Maintained a 9.11% engagement rate on Instagram (Food & bev industry standard – 1.18%)

• Drove 86,44K shares on Facebook (+266% YOY)

• Drove 63,93K comments (+675%+ YOY)

• Drove 591.8K reactions Facebook (+155% YOY)